Category: Business


Facebook vs Mass Media

Mass media has ruled the adverting world for many years but over the last Twenty years, they are combating dwindling importance in the overall marketing arena. Specifically in regard to facilitating effective communication channels...


Two Dictionaries

The biggest difference between Advertising in the Caribbean and in the USA is the dictionaries used. The Caribbean use one dictionary for everything, communicating between adults and children, teachers and pupils, adults to adults,...