Facebook vs Mass Media

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Mass media has ruled the adverting world for many years but over the last fifteen years, they are combating dwindling importance in the marketing arena. Specifically in regard to facilitating effective communication channels directed towards targeted consumers vs cost-effectiveness of accessing their audience profile.Traditional media; newspapers; radio; TV; magazines still have one advantage over social […]


Two Dictionaries

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The biggest deference between Advertising in the Caribbean and in the USA is the dictionaries used. The Caribbean use one dictionary for everything, communicating between adults and children, teachers and pupils, adults to adults, lawyers to clients (they use the same dictionary…but they just ignore what they say) and businesses to customers.Here they use one […]